Fast Moving Consumer Goods (FMCG)
The fmcg industry includes food and non-food everyday consumer products. They are usually purchased as an outcome of small-scale consumer decision so they are heavily supported (advertising, promotion) by the manufacturers. Typical purchasing of these goods occurs at grocery stores, supermarkets, hypermarkets etc. The manufacturers are always exploring new outlets and sales locations while the traditional retailers have introduced private label brands to capture additional profit. Every one of us uses fast moving consumer products every day.

This business is based on building powerful brands and achieving a high level of distribution.
Global power brands are the choice of multinational companies. Local brands can compliment these. Achieving superior distribution thorough a powerful supply chain and making sure the products are available wherever someone might want or need it. The fmcg Supply Chain is the interrelated collection of processes and associated resources It includes suppliers, manufacturers, logistics service providers, warehouses, distributors, wholesalers and all other entities that lead up to delivery to the final customer. Followed in the market through sales force activity it can help gain a high level of distribution. Market Research, consumer research, segmentation and product positioning is the compulsory homework of any company in this industry. Advertising and promotions, POS activities drive brand awareness, trial, purchase and is a core activity. While TV advertising is most common new solutions are also used including internet advertisements. High budgets, creativity and detailed planning are needed.

Our Website
We will soon be adding valuable content to our site about fmcg companies (food and non-food, tobacco and drink), processes and other aspects of the industry.. You will be able learn more about the marketing, promotion and sales aspects from both manufacturer and retailer perspective. This will include private label, advertising, online presence and shopping  on the internet.

Suggestions
Please visit some related websites and come back soon:
fmcg.lap.hu - collection of categorised fmcg sites
supplychain.ws - fmcg supply chain: processes, measurements and organization
supplychain.hu - the supply chain site in Hungarian
sensact.com - fmcg and supply chain consulting, training and software development
sensact.hu - site in Hungarian