Fast Moving Consumer Goods (FMCG)
The fmcg industry includes food and non-food everyday consumer products.
They are usually purchased as an outcome of small-scale consumer decision so
they are heavily supported (advertising, promotion) by the
manufacturers. Typical purchasing of these goods occurs at grocery
stores, supermarkets, hypermarkets etc. The manufacturers are always
exploring new outlets and sales locations while the traditional
retailers have introduced private label brands to capture additional
profit. Every one of us uses fast moving consumer products every day.
This business is based on
building powerful brands and achieving a high level of distribution.
Global power brands are the choice of multinational companies.
Local brands can compliment these. Achieving superior distribution
thorough a powerful supply chain and making sure the products are
available wherever someone might want or need it. The fmcg Supply Chain
is the interrelated collection of processes and associated resources It
includes suppliers, manufacturers, logistics service providers,
warehouses, distributors, wholesalers and all other entities that lead
up to delivery to the final customer. Followed in the market through
sales force activity it can help gain a high level of distribution.
Market Research, consumer research, segmentation and product positioning
is the compulsory homework of any company in this industry. Advertising
and promotions, POS activities drive brand awareness, trial, purchase
and is a core activity. While TV advertising is most common new solutions are
also used including internet advertisements. High budgets, creativity
and detailed planning are
We will soon be adding valuable content to our site about fmcg
companies (food and non-food, tobacco and drink), processes and
other aspects of the industry.. You will be able learn more about
the marketing, promotion and sales aspects from both manufacturer
and retailer perspective. This will include private label,
advertising, online presence and shopping on the internet.
Please visit some related websites and come back soon:
fmcg.lap.hu - collection of
supplychain.ws - fmcg supply
chain: processes, measurements and organization
supplychain.hu - the supply
chain site in Hungarian
sensact.com - fmcg and supply chain
consulting, training and software development
sensact.hu - site in Hungarian
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